War-game a attribution model cut by proving each credit class has a named owner, a measured containment window, and a reverse path before the calendar starts governing every channel claim.
Attribution model cuts fail when "cut" means a status without a decision artifact, when teams dual-count a draft credit as both approved and live, and when high-risk channel paths still pin to one thin roster because the inventory is incomplete. The review needs one written inventory of credit classes, one owner who can deny a risky shortcut, and a documented consequence when a failed containment ages past the deadline.
Name the cut under review
State which channels lose credit, which cohorts see the change, how residual credit is assigned, and what already changed in reporting. Separate board-visible harm from internal noise. If the packet mixes a attribution cut with a tracking freeze and an event schema break, split them. One cut under fire is enough.
Write the decision the review will produce: keep the cut, reclassify residual credit, open a broader hold, or close with documented residual risk. Also write the reverse criteria that would reopen the case inside a stated window if new evidence arrives.
Who must sit
- Analytics ops. Credit math, window timing, and what the dashboard hides if labels soften after the review.
- Growth and demand. Channel depth, dual-counted spend, and the patch that would leave sibling credits open past lock.
- Finance. Budget load, forecast promises that break in process, and relationship damage with stakeholders.
- Product marketing. Narrative blast radius, campaign load, and the first ninety minutes of thinner credit after a soft cut.
- Skeptic. The claim that looks strongest and is least sourced.
Give every seat the same exhibits: credit timeline, channel samples, residual rubric, open siblings, and the hold policy you intend to use. Private data for one seat invents agreement that will not survive the real room.
Run the private fire
Load Pingpong with the cut packet and seat briefs. Early passes may steelman the current credit. Later passes attack from analytics, growth, finance, and product marketing. End with a short ledger of surviving objections, mitigations, or a changed credit label. Consensus across models is not evidence. Keep gaps that still lack sources.
Adjacent pages: a attribution model change stress test, the analytics ops lead seat, a tracking plan freeze, and a self-serve analytics tier review. Browse the war-game decisions hub.
Close the review only when approved and blocked credit labels can be reproduced from stored attribution exports without a verbal override.