Pretend you are the partner marketing lead and force the partner growth package to survive questions about fund eligibility, disclosure language, webinar ownership, and who can approve a co-branded claim that sales already wants to send.
This seat sits between channel ambition and the public language that partners will repeat. It asks which funds still lack a spend receipt rule, which affiliate disclosures are optional in practice, and what happens when a webinar funnel credits revenue to both teams without a single source of truth. A polished partner deck does not answer those questions. The review needs the fund grid, disclosure checklist, funnel map, and the named person who can freeze a campaign.
Hand the seat a usable brief
Provide the current co-marketing fund rules, active partner tiers, disclosure templates, webinar calendar, attribution definitions, and one recent campaign where leads or spend could not be reconciled. Include which agencies and internal teams share the same budget. State the decision: clear the partner package, revise specific claims, or hold until fund and disclosure gates are named.
Bound the seat. The partner marketing lead can challenge missing receipts, disclosure gaps, webinar funnels that invent dual credit, and brand claims without legal clearance. Pipeline ownership stays with sales leadership. Cost ceilings for funds and media belong in the same packet so a quiet partner invoice does not hide an unowned spend path.
Pressure questions
- Which fund line still lacks a receipt and refund rule, and who owns the gap?
- What must hold before a co-branded claim can publish, and who can waive it without a written reason?
- How does webinar attribution become visible within one week after the event?
- What is the measured time from a disclosure miss to a human with authority to pull the asset?
- Which shared landing page can mislead partners without failing a single brand check?
- Who has authority to pause a fund payout mid-quarter without waiting for the channel owner?
Require observed, inferred, or unknown labels on each answer. Observed claims need a source. Unknowns become owners and due dates. If two teams claim the same pause authority, force a single named decision before the next partner launch.
Turn objections into partner conditions
Run the role in Pingpong with the exhibits partner marketing will actually use. Have the home team answer each objection in writing. The useful output is a short partner ledger: approved funds, blocked claims, disclosure gates, and the person who can call a pause.
For fund design, pair this seat with a co-marketing fund review. For disclosure rules, add an affiliate disclosure stress test. Funnel risk often needs a webinar funnel rewrite. The war-game decisions hub has more seats. Before approving the package, make the partner marketing lead write the exact fund and disclosure check that will decide whether the campaign continues.