Not legal or financial advice. Processor rules and startup staffing change fast. Confirm every due date in your live console. Merchant-side only. Does not coach cardholders. No invented win-rate percentages.
Two people share Stripe. There is no dispute specialist. The first chargeback arrives during a launch week. Someone drafts a reply in a Notion doc that never reaches Submit. A startup chargeback playbook is short: who opens the notice, when to refund, what evidence you capture by default, and where writing happens.
Enterprise vendor decks assume a full ops team. Early teams need a one-page runbook, fee math, and CASE MAKER when a pack is worth fighting.
Start here: chargeback ops runbook, pays for itself, win disputes, write your dispute description. Also: chargeback policy for merchants, chargeback budgeting, API for agents. Hub: dispute cases.
One case rescued from a soft pack, or closed before a fee-only fight, often covers a long stretch of Plus and evidence PDFs. Fee framing: pays for itself. No fake guarantees.
Pingpong lives at pingpongit.com (not getpingpong.ai). First eligible web review free. Web Plus $19.99/month, Pro $124.99/month. iOS three free, Plus $24.99, Pro $59.99. Open pingpongit.com. Pricing.
Minimum startup stack
- Named owner + backup for the console. Runbook: chargeback ops runbook. Roles: chargeback team roles.
- Written accept bar. Policy: chargeback policy for merchants. Accept: when to accept a chargeback.
- Default evidence capture. Tracking, access logs, cancel logs at sale time. Checklist: chargeback evidence checklist.
- Fee math before drafting. Fee vs fighting: chargeback fee vs fighting. Pays for itself: pays for itself.
Hard line: defend real sales only. Do not invent tracking or access. Do not deny valid unauthorized-use claims. Do not coach consumers.
First 30 minutes on a notice
- Open the notice. Copy ID, reason, amount, due date. Stripe first hour: Stripe dispute notification.
- Decide refund vs fight with fee math visible. Framing: chargeback fee vs fighting.
- Inventory evidence you already have. Checklist: chargeback evidence checklist.
- If fighting, write once and pressure-test: write your dispute description, win disputes.
- Log the outcome for next week's budget. Budgeting: chargeback budgeting.
How Pingpong fits a small team
You stay in Stripe and your storefront. Paste claim text and inventory into Pingpong when the pack is borderline. Labs challenge the draft before Submit. Letterhead: win disputes. Agents later: API for agents, dispute evidence API.
Paste this shape
Processor NAME. Dispute ID. Reason or category. Amount. Fee already charged AMOUNT. Console due date DATE. Evidence on hand. Soft or missing evidence listed. Current lean (fight / refund / accept). Ask: does the pack answer this reason code; does fee vs goods math support a fight; draft a dispute description only if the pack holds; list what must not be invented. Do not invent proof. Do not paste full PAN, CVV, bank passwords, or government IDs you are not allowed to store.
When not to spend a review
Small accepts already decided, counsel-owned matters, and alerts that never became disputes. Use the free eligible review on the first few live cases where proof is borderline.
Related
Runbook: chargeback ops runbook. Policy: chargeback policy for merchants. Budgeting: chargeback budgeting. CASE MAKER: win disputes. Write: write your dispute description. Compliance: chargeback compliance basics. Hub: dispute cases. Pricing.
Write the one-page playbook, then defend the next notice
Start now: name the console owner, set an accept bar, then paste the next live dispute into pingpongit.com before the due date. Runbook: chargeback ops runbook. Pays for itself: pays for itself. Letterhead: win disputes. Write: write your dispute description. Continue on Plus when the ritual sticks. Or the App Store.
Again: not legal or financial advice. Merchant-side defense and evidence quality only. No consumer dispute coaching. No fake win rates.